Decide my goals

Decide my goals

(If you’re a follower of this blog, you know this is late and I apologize. I was busy traveling and exhausted from lack of sleep and some “high-ticket” work I am preparing for launch on March 1st…. Do you forgive me?)

Welcome to Part 3 of 10 of this overview of the Milestone Map (PDF), without further ado, let’s get started…

Goals. These are the fundamental pieces of our lives that push us forward, give us momentum, and deliver us purpose.

I have had a range of goals throughout my life. Some I have accomplished easily and others that have taken years to achieve.

Today, I’ll share with you a past, present, future goal.

Past Goal: Start My Own Private English Teaching

When I first started traveling in 2014, I went to Japan. I had an idea to cycle around Asia and pick up jobs as an English teacher to make cash and explore.

Originally, I was on my way to South Korea until I cycled upon an incredible opportunity in a small, industrial town called Shunan, Japan.

For the first 3 months, I taught at an Eikaiwa (English conversation school). I was being trained by an American teacher that hated his job and spent his off hours showing me the pornographic videos he made with random girls along his travels.

Disgusted and unimpressed by some of the standards at the private English school (the school is called SEIHA, in case you’re wondering, not recommended, at all — try the JET Program if you want a quality life experience.)

Anyway, I quit and decided to pursue my own Private English Teaching. It was my goal to teach the local community.

In the beginning, I had no idea what I was doing.

I spent long hours alone, studying English in a little Japanese style apartment. I walked the streets meeting random people and slowly building my network. I made silly t-shirts with a QR code on the back to increase my social connections (and marketing potential).

My career as a Private English Teacher didn’t get serious until I made goals:


Teach up to 50+ students and earn more than $3500 CAD per month


In the next 6 months

Did I achieve this goal? Subscribe to find out…

Current Goal:

For the past 3 years, I took a dramatic turn in my career.

I stopped teaching English and I became a copywriter. Luckily, all the experience I had from teaching English enhanced my writing skills.

However, if I’m going to be honest, I was in waters I didn’t understand.

I had a friend from Canada, a literary student, who was helping me improve my writing while living in Japan. She criticized the hell out of my work and helped me establish a habit that every writer must have:


Don’t do that… well… your writing is gonna suck…

Anyway, I became a copywriter and my goal was simple: survive in Asia without teaching English.

However, there was a problem: this goal was too vague and unfocused.

I ended up wandering for a year, living in a confused state and picking up a lot of random jobs I sincerely hated.

I had the “Can Do” attitude and, just because I CAN DO it, I would pitch a price to the client and get it done.

I was absolutely miserable with my work, until finally, I envisioned a practical goal to achieve…


Start a global marketing agency and save $300 000 CAD


The age of 33

How old am I now? How close am I toward achieving this goal? You really have to subscribe if you want to know this. I’m only going to reveal this info to my long-term, committed readers.

Future Goal:

When I retire, which will be sometime in my 40s, I have a number of goals in mind. However, I’m not going to bore you with all the details and keep this section short and sweet.


To live a long, happy, fulfilling life.


The age of 100 and inscribed on my tombstone.

Yes, I actually think this far ahead. I mean, we’re all gonna die, it’s inevitable, so you may as well pursue some goals to make your life more interesting and satisfying, no?

Overcome Your Struggles & Achieve Your Goals:

Jef van de Graaf
Canadian Copywriter & World Traveler
Business | Travel Blog | Connect


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