Define my milestones

Define My Milestones

Welcome to Part 5 of 10 of the Milestone Map (PDF). I’m going to jump right into it. Ready?

My Goal: Start My Own Private English Teaching

This is not my current goal. It was a goal I made for myself in 2015. If you want to read the full details, go back to Decide my goals.

So, I became a private English teacher. I spent the first year studying more English than I did Japanese. And, there was a purpose for that.

You see, I had well-defined milestones I aimed to achieve in order to grow my business.

Those were…

MILESTONE #1:Find 10 students (any age) that want private lessons
MILESTONE #2:Scale my business to 45 students in 3 months
MILESTONE #3:Start a summer program for kids teaching 2 to 3 groups of 10+ students each
MILESTONE #4:Save $2000 CAD per month
MILESTONE #5:Earn at least $4000 CAD per month
MILESTONE #6:Design a custom program for a private school and sell them the rights

In all honesty, my milestone map didn’t look like this. Instead, I focused on key segments and hacked away at those.

For example, my financial goals looked like this:

MILESTONE #1:Earn $500 CAD per month
MILESTONE #2:Earn $1000 CAD per month
MILESTONE #3:Earn $1500 CAD per month
MILESTONE #4:Earn $2000 CAD per month
MILESTONE #5:Earn $2500 CAD per month
MILESTONE #6:Earn $3000 CAD per month
MILESTONE #7:Earn $5000 CAD per month
MILESTONE #8:Earn $7500 CAD per month

Then, I created various other milestones as I understood my business and my positioning better. For example, as the year progressed, I defined my milestones for season events and marketing activities:

MILESTONE #1:Host monthly social events for business class students
MILESTONE #2:Host a summer English activity program for middle school and high school students
MILESTONE #3:Host a Christmas event dedicated to students
MILESTONE #4:Host monthly activities related to art and conversation

As I laid out my milestones, I found myself more motivated to wake up, work on my business, and try to achieve these incremental steps toward my success.

Sometimes were easier than others. For example, I would get lucky and introduced to 10+ new students when another local teacher decided to move to Tokyo.

Other weeks, my marketing was just off the mark and I couldn’t break through to people.

The first few months were the most challenging, yet, these milestones put my overall goal into perspective so I could give myself direction even during moments when I felt totally lost.

Anyway, I’m not going to reveal much more about my English teaching experience now, so, stay tuned for parts 07 and 09 to learn more!

Overcome Your Struggles & Achieve Your Goals:

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Jef van de Graaf
Canadian Copywriter & World Traveler
Business | Travel Blog | Connect

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