The Boron Letters by Gary Halbert

The Boron Letters by Gary Halbert

The Boron Letters is a cult classic for any copywriter. I discovered Gary Halbert’s book while cycling through the Philippines, burning through my savings, and struggling to kickoff a freelance copywriting career. It’s not your usual “how to be a copywriter” book. Instead, it’s a series of letters written from a father in prison to … Read more