4 FREE Web Audit Tools

If you want to improve your website’s performance — without paying $1000s for a consultant — these FREE web audit tools are a must-use. With these tools, you can audit your website in minutes and get information to make strategic changes that can help you rank higher in search engines like Google.

Google Analytics

Google analytics is an evolving platform that allows you to track and report on website traffic.

You can get a quick snapshot from Google Analytics on your website’s user acquisition, engagement, retention, and conversions. With this data, you can better align your marketing strategy and address any gaps — such as pages with high traffic but low conversions.

• Free version: Yes (not exceeding 5 million impressions per month)
• Export data to PDF: Yes
• Download your audits: Yes

Google Search Console

Google Search Console gives you direct insights on your website’s pereformance in search results. You can see exactly which pages are being discovered, keywords used, and total clicks. There are also tools to help you fix any errors with alerts to ensure your website is always at its best.

Pro tip: always submit your Sitemap — this tells Google which pages and files are important in your site.

• Free version: Yes
• Export data to PDF: Yes
• Download your audits: Yes

Ahrefs Website Checker

Ahrefs is a popular — but expensive — SEO audit tool that has a robust website checker. While similar to Google Search Console, Ahref’s checks more than 100+ SEO issues and identifies the pages that need improvement. After your site is scanned, you’ll receive an emailed report with advice and suggestions to improve any issues on your website.

• Free version: Yes
• Export data to PDF: Yes
• Download your audits: Yes

GT Metrix

GT Metrix is a website performance testing and monitoring tool. You can check your website’s speed and see the top issues that may be impacting performance. You may need to contact your hosting provider to identify ways to improve your website.

• Free version: Yes
• Export data to PDF: Yes
• Download your audits: Yes

---

What FREE web audit tools do you use?

I want to try your favorite web audit tools! There’s always new ways to improve a websites performance. Tell me what you recommend and I’ll give them a test then add them to the list above.