A Solo Travel Lesson: Alone with My Bike in New Brunswick
What does solo travel really teach you—when no one’s watching, and you’re alone with nothing but your thoughts, a heavy pack, and a destination that feels so far away?
What does solo travel really teach you—when no one’s watching, and you’re alone with nothing but your thoughts, a heavy pack, and a destination that feels so far away?
I developed a highly-effective guerrilla marketing tactic when I was living in Japan. And it all started as a lowly-paid teacher at an Eikaiwa (英会話).
For the uneducated, branding is a logo that you slap on everything and call it a day. But you’re smarter than that and know branding is the unique story and experience you deliver throughout the visual and written identity of your business.
There’s no limitation to creativity aside from the limits we place on ourselves. That’s why leveling up from freelancing to a one-person creative agency may be the best — and most profitable — decision you could ever make. But what exactly is an ‘agency of one’ and how is it any different than freelancing? That’s … Read more
For two years, I grew a small business in the countryside of Yamaguchi (that’s about an hour from Hiroshima). I provided in-house (or in-office) English lessons personalized to my students’ needs. I relied heavily on word of mouth and guerilla marketing tactics to grow from 0 to 65 students in less than eight months. This … Read more