How I Built a WordPress Block with AI for My Race Calendar (and Why I Open-Sourced It)

building a wordpress block with ai

TL;DR: I used Telex (Automattic’s AI block builder) to prototype a race countdown concept in minutes, then refined it with Claude into a production-ready WordPress block with AI handling the heavy lifting. The whole thing took one afternoon and it’s now free and open source on GitHub. If you’re an endurance athlete running WordPress, this … Read more

The Boron Letters by Gary Halbert

The Boron Letters by Gary Halbert

The Boron Letters is a cult classic for any copywriter. I discovered Gary Halbert’s book while cycling through the Philippines, burning through my savings, and struggling to kickoff a freelance copywriting career. It’s not your usual “how to be a copywriter” book. Instead, it’s a series of letters written from a father in prison to … Read more